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[Âü°í¼] ´Ü¹ø¿¡ °³³äÀÌ ÀâÈ÷´Â °æ¿µÇÐ Å°¿öµå 101 (Business Keywords 101) |
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| ¤ýÆǸŰ¡ | 11,700 ¿ø (10%, 1,300 ¿ø ÇÒÀÎ) | | ¤ýÀû¸³±Ý | 130 ¿ø (1% Àû¸³) | | | | ¤ýÃâ°£ÀÏ : 2016 ³â 3 ¿ù 24 ÀÏ | | ¤ý256 ÂÊ | 147*210*20mm/433g | ISBN : 9788994702964 | | | | ¤ý1¸¸¿ø ÀÌ»ó ÁÖ¹®½Ã ¹«·á¹è¼Û | |
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| '¸¶ÄÉÆà Ű¿öµå 101'ÀÇ ÀúÀÚ ±è»ó¿ëÀÇ Ã¥. ÀÌ Ã¥Àº °æ¿µÇÐÀÇ Çʼö°ú¸ñÀ̶ó ÇÒ ¼ö ÀÖ´Â °æ¿µÀϹÝ, °æ¿µ°ü¸®, °æ¿µ¿î¿µ, °æ¿µÀü·«, ¸¶ÄÉÆÃ, À繫¡¤È¸°è¸¦ Áß½ÉÀ¸·Î °æ¿µÇöÀå°ú ¸¶ÄÉÆà °ü·Ã ¿¡ÇǼҵå, ±×¸®°í Àü¼³ÀûÀÎ °æ¿µÀÚ¿Í °æ¿µÇÐÀÚÀÇ ¾î·Ï±îÁö µÎ·ç ´ã°í ÀÖ´Ù.
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Part 1 °æ¿µÀÏ¹Ý °æ¿µ Business°ú °ü¸® Management È¿°úÀûÀÎ °æ¿µ Effectiveness°ú È¿À²ÀûÀÎ °æ¿µ Efficiency °æ¿µ¸¶Àεå Business Mind ºê·¹ÀνºÅä¹Ö Brain Storming µ¨ÆÄÀÌ ±â¹ý Delphi Technique Áú ÁÁÀº Á¤º¸ Quality Information Àü»çÀû ÀÚ¿ø°ü¸® ERP : Enterprise Resource Planning Çü½ÄÁö Explicit Knowledge¿Í ¾Ï¹¬Áö Tacit Knowledge ±â¾÷ÀÇ °øÀ¯°¡Ä¡ âÃâ CSV : Creating Shared Value Æò±Õ Mean°ú ºÐ»ê Variance ±âȸºñ¿ë Opportunity Cost ¹«ÀÓ½ÂÂ÷ Free Ride Èı¤È¿°ú Halo Effect ÂøÇѱâ¾÷ Good Company ºñÇÕ¸®ÀûÀÎ °æ¿µÆÇ´ÜÀ» ºÎ¸£´Â °æÁ¦ÇÐ °³³äµé
Part 2 °æ¿µ°ü¸® °úÇÐÀû °æ¿µ°ü¸® ÀÌ·Ð Scientific Management Á¦ÇÑµÈ ÇÕ¸®¼º Bounded Rationality ÇÁ·¹ÀÌ¹Ö Framing°ú ÈÞ¸®½ºÆ½½º Heuristics ¸ñÇ¥°ü¸® MBO : Management By Objectives ¸ÅÆ®¸¯½º Á¶Á÷ Matrix Organization ±ÇÇѺο© Empowerment¿Í ±ÇÇÑÀ§ÀÓ Delegation ¾Æ¿ôÇ÷¹À̽º¸ÕÆ® Outplacement °¡Ä¡Á¶È Value Congruence ±ÕÇü¼º°ú°ü¸® BSC : Balanced Score Card
Part 3 °æ¿µ¿î¿µ ¸»ÄÞ º¼µå¸®Áö ±¹°¡Ç°Áú»ó Malcolm Baldrige National Quality Award Àü»çÀû Ç°Áú°ü¸® TQM : Total Quality Management Àû½Ã»ý»ê ½Ã½ºÅÛ JIT : Just In Time °ø±Þ»ç½½°ü¸® SCM : Supply Chain Management ºñÁî´Ï½º ÇÁ·Î¼¼½º ¸®¿£Áö´Ï¾î¸µ BPR : Business Process Reengineering 6½Ã±×¸¶ °æ¿µ 6 Sigma
Part 4 °æ¿µÀü·« Æ÷Æ®Æú¸®¿À Àü·« Portfolio Strategy 3°¡Áö °æÀï¿ìÀ§Àü·« »ê¾÷±¸Á¶ºÐ¼®¸ðµ¨ Five Force Model SWOT ºÐ¼® SWOT Analysis ¿ÀÇ À̳뺣ÀÌ¼Ç Open Innovation ´Ù±¹Àû ±â¾÷ Multinational Corporation°ú ±Û·Î¹ú ±â¾÷ Global Business ´Ù°¢È Àü·« Diversification Strategy ¼öÁ÷Àû ÅëÇÕ Vertical Integration ÀμöÇÕº´ M&A : Merger and Acquisition ³ôÀº ¼º°ú ±â¾÷ High Performance Company
Part 5 ¸¶ÄÉÆà O2O Online to Offline ü¸®ÇÇÄ¿ Cherry Picker üÇ踶ÄÉÆà Experience Marketing Á˼öÀÇ µô·¹¸¶ Prisoner¡¯s Dilemma Æ÷Ä¿½º±×·ì Focus Group °¡°Ýź·Â¼º Price Elasticity Á¦Ç°¼ö¸íÁÖ±â PLC : Product Life Cycle ºê·£µå È®Àå Brand Extension °í°´»ý¾Ö°¡Ä¡ CLV : Customer Lifetime Value °í°´°üÁ¡ ¼Ö·ç¼Ç Customer Perspective Solution ¾ó¸®¾î´äÅÍ Early Adopter ÇöÁöÈ Localization ½ÃÀå¼¼ºÐÈ Market Segmentation Ÿ±êÆà TargetingÀÇ ½ÇÆлç·Ê ÁØ°Å°¡°Ý Reference Price ¹Ì³¢»óÇ° Loss Leader Product PPL Product Placement PR Public Relations ¸¶Àϸ®Áö ÇÁ·Î±×·¥ Mil¤±eage Program PB Private Brand Ä«Å×°í¸® ų·¯ Category Killer ȸ¿øÁ¦ â°íÇü Ŭ·´ Membership Warehouse Club ³×Æ®¿öÅ© ¸¶ÄÉÆðú ÇǶó¹Ìµå ÆǸŠTV Ȩ¼îÇΠä³ÎÀÇ È²±Ý½Ã°£´ë Golden Hour ³ªºñÇü °í°´ 155
Part 6 À繫¡¤È¸°è À繫°ü¸®ÀÇ ¿øÄ¢ ȸ°è AccountingÀÇ ÀÇ¹Ì À繫Á¦Ç¥ Financial Statement ºÐ½Äȸ°è Window Dressing Settlement ÈæÀÚµµ»ê Insolvency By Paper Profits
Part 7 °æ¿µ ¿¡ÇÇ¼Òµå ½ÉÀ庴 Ä¡·áÁ¦ ºÎÀÛ¿ë ´ö¿¡ ź»ýÇÑ ºñ¾Æ¤±±×¶ó Viagra ¾ÆÀ̺¸¸® IVORYÀÇ Ã¢ÀÇÀû Ä¿¹Â´ÏÄÉÀÌ¼Ç Àü·« 2008³â ±Û·Î¹ú ±ÝÀ¶À§±â ºÎ¸¥ ¸®¸Õ ºê¶ó´õ½º Lehman Brothers Çѱ¹¿¡´Â ¿Ö ¿ù¸¶Æ® Wal-mart°¡ ¾øÀ»±î ¸Æµµ³¯µå Mcdonald¡¯sÀÇ Ã¢¾÷ÀÚ´Â ¸Æµµ³¯µå°¡ ¾Æ´Ï´Ù ½ÃÀå ȯ°æ º¯È·Î »ç¶óÁø ŸÆÄ¿þ¾î ÆÄƼ Tupperware Party ´õºí¿¡ÀÌ Double AÀÇ ¼º°øÀûÀÎ Çѱ¹ ÁøÃâ ¼ÒÁÖ 1À§ ¡®ÂüÀ̽½ ÈÄ·¹½¬¡¯ À̸¶Æ® ÀÔÁ¡ ½ºÅ丮 ½ºÅ¸¹÷½º STARBUCKS ·Î°íÀÇ Àº¹ÐÇÑ º¯È ±Û·Î¹ú ±â¾÷ÀÇ Çѱ¹ ÇöÁöÈ ³ë·Âµé SNS¸¸Å Æı޷ ĿÁø ¼ºñ½º º¹±¸ Service Recovery SNS¸¦ È°¿ëÇÑ ÀÔ¼Ò¹®À¸·Î ¼º°øÇÑ ÄÚ±â KOGI
Part 8 °æ¿µ¾î·Ï ÀλýöÇп¡ ´ëÇÏ¿© Ķ¸®Æ÷´Ï¾Æ ¿ÍÀλê¾÷ÀÇ ´ëºÎ, ·Î¹öÆ® ¸ó´Ùºñ HP ÃÖÃÊÀÇ ¿©¼º CEO, Ä®¸® ÇÇ¿À¸®³ª ÈúÆ°È£ÅÚ ±×·ìÀÇ Ã¢¸³ÀÚ, ÄÜ·¡µå ÈúÆ° ÇÁ·£Â÷ÀÌ¡ ºñÁî´Ï½ºÀÇ ¼±±¸ÀÚ, J. C. Æä´Ï ±Û·Î¹ú ¸Å´ÏÁö¸ÕÆ®»ç IMGÀÇ CEO, ¸¶Å© ¸ÆÄÚ¸Æ
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°æ¿µÃ¶Çп¡ ´ëÇÏ¿© º¥ & Á¦¸® ⸳ÀÚ, º¥ ÄÚÇî & Á¦¸® ±×¸°Çʵå ÆнºÆ®ÇªµåÁ¡ À¢µð½º CEO, µ¥À̺ê Å丶½º µ¨ÄÄÇ»ÅÍ Ã¢¸³ÀÚ, ¸¶ÀÌŬ µ¨ ½ºÅÄ´õµå¿ÀÀÏ Ã¢¸³ÀÚ, Á¸ ·ÏÆç·¯ ÀüÈÄ Æ÷µåÀÇ ÁßÈïÀ» À̲ö CEO, Ç Æ÷µå 2¼¼ ITT¸¦ ȸ»ý½ÃŲ °æ¿µ´ë°¡, Çì·²µå Á¦´Ñ ÀÎÅÚ °øµ¿Ã¢¾÷ÀÚ °â ȸÀå, ¾Øµå·ù ±×·Îºê
ÅõÀÚ¿¡ ´ëÇÏ¿© ÅõÀÚ»ç ¹öÅ©¼Å Çؼ¿þÀÌ ´ëÇ¥, ¿ö·» ¹öÇÍ ¿ù½ºÆ®¸®Æ®ÀÇ Àü¼³Àû ÅõÀÚÀÚ, ¹ö³ªµå ¹Ù·çÅ© |
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